Problem Solved

JOHNSON, MICHAEL - Problem Solved is the only book that teaches students and professionals how to recognize the recurring problems common to all areas of communication and explains how to solve them Each chapter explores a different problem and concludes with a case study exploring a particular solution in detail Themes include: producing innovative work, avoiding repetition, standing out in the market place, reinventing a tired brand, keeping a brand young and trendy, using shock tactics, and word-based advertising in a world over-run with images and sound-bites This new edition is brought up-to-date with new images and updated text throughout as well as a new chapter, examining the contemporary phenomenon of flexible identity schemes Published:10 09 2012 Format:Hardback, 320 pages ISBN-13:9780714864730 ISBN-10:0714864730 Publisher:Phaidon Imprint:Phaidon Origin:United Kingdom